"You Think You're Not a Factory? Think Again!"

“You Think You’re Not a Factory? Think Again!” by Bill Yates in the Summer (Winter in the Northern-Hemisphere) 2016 issue of Golf Industry Central Magazine, gives a heads up to course owners and managers that they are indeed in the business of producing a product…every day…for every playing guest or member. “Just because you don’t wake up in the morning, grab your lunch pail and head off to the plant doesn’t mean you’re not in the manufacturing business,” says Yates. “You absolutely are.”


Yates points out that the “product” of golf is the golf experience provided to anyone who spends time at a golf facility, and the memory they take away with them. The good news is that a course has many opportunities each day to create a high quality product; i.e. a fantastic golf experience. So what’s the bad news?


[excerpt] “What isn’t great news – for you or for your customers – is when the product isn’t high quality. It isn’t great news when the golf experience you deliver day after day is…well…below par. Or maybe it’s only good between 8 and 10 am. You’ll know your product isn’t high quality when the pace and flow of play are poor: when everyone tees off 20 minutes late, when you see players waiting on every hole, when round times are way too long, or when you have to discount rounds beginning at noon. You’ll know your product isn’t high quality when you hear a steady stream of complaints about pace of play, or when you feel the pain of seeing another course with a better product begin taking over your customers.      –Author Bill Yates


This article is full of tips for course owners and managers about how to be sure the product is all it should be at your course.


Click to read the full article.


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