"Reinventing the Golf Experience" - Yates at Recent Conference

Reinventing what happens to today’s players on a golf course was the focus of a presentation by Bill Yates and Forrest Richardson, ASGCA, at the 2014 Crittenden Golf Conference October 1-3 in Phoenix.



Yates and golf course architect Richardson teamed to discuss “Growing the Game” by improving the course and daily operation to increase market share and profitability. Today’s foremost expert on pace of play, Yates outlined how he uses his trademark Five Factors that Improve the Pace of Play™  to identify steps a course can take to improve the pace, the value and the experience for every player, focusing especially on management practices and on course design, setting and maintenance.“The physical course and the management of that course are two sides of the same coin,” said Yates.



In 2015 Yates and Richardson will present full scale hands-on regional workshops that give participants the opportunity to go back to the drawing board and make management and physical changes to a hypothetical course, and analyze what impact those changes would have on pace of play and the ultimate golfing experience. Participants will take these tools and insights back to their home course.  [More info soon]


“’Growing the Game’ is everyone’s goal, but I believe it takes more than marketing,” said Yates. “It takes reinventing the golf experience…i.e. the playing product…at each individual course.  When we improve that product, I guarantee we will attract more people to the game.” 


Photo above: Bill Yates, second from left, with golf course architects L-R Forrest Richardson, Jeff Brauer, and Jan Bel Jan


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    Perry Cooper, Golf Manager

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    Jasper, Alberta, Canada

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