June Tip for Owners and Managers: Measure day-to-day success by revenue, not number of rounds!

June Tip for Owners and Managers: Measure day-to-day success by revenue, not number of rounds!

Several years ago, an old friend, client and highly successful multiple course owner commented to me, “I’ve never filled out a bank deposit slip that had space for entering ‘Number of Rounds.’”

 

Interesting! To put it another way…when daily success goals at your course are focused only on number of rounds, it’s almost impossible to pay enough attention to the quality of the playing experience. What actually happens is that your management team is incentivized to squeeze in players. And an overpacked course - as opposed to a full course - is the perfect recipe for bottlenecks, frustrated customers and long, long round times.

 

But when success at your course begins to be measured by revenue, you will be more focused on round time consistency and quality that can be delivered group after group throughout the day, and things will begin to change. You’ll find that: 1) you can now fill previously empty afternoon starting times at premium value, 2) you will reduce the need for the customary discounting necessary to lure golfers into the early afternoon spots, 3) your course will be full not just in the morning but all day, 4) you’ll keep round times down, 5) your reputation for quality and value will grow, and 6) you’ll generate more revenue!

 

Listen to my friend…you’ll increase your player loyalty and your revenue. And both you and your customers will be smiling a lot more.

 

 

Tip by Bill Yates, Pace Manager Systems

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    Jasper Park Lodge, Canada
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    St Andrews, Scotland
 

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    Sebonack GC, Southampton, NY

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