"Delivering Member Value"

"Delivering Member Value on the Golf Course," by Bill Yates, featured in Club Management Magazine, February 2002. Bill shares insights about how to recognize eroding value and take the right steps to improve value for price paid.


[excerpt] "Think of it this way: For many clubs, a round of golf is the club's major product, the primary reason to belong. Therefore, every single round of golf provides a 'moment of truth' for management and staff. And so every round must provide a consistent opportunity to deliver the highest quality product the club has to offer - an unforgettable golfing experience."   --Author Bill Yates


Click here to read the full article.


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    Cog Hill Country Club, Illinois
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    Perry Cooper, Golf Manager

    Jasper Park Lodge, Canada

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    Sebonack GC, Southampton, NY

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