Founder/CEO

Bill Yates - Founder and CEO of Grey Town Golf, LLC, and the developer of Pace Manager Systems® and Pace Designer Systems® has worked with managers to improve their operations for more than 25 years. His philosophy is simple: know where you are, find out where you could be, and build a plan to get you there.

As the author of the “Pace of Play Manual” for the National Golf Course Owners Association and co-author of the USGA® Pace Rating Systems Manual, he understands the usefulness and accuracy of this objective measurement tool, and was the first to recognize its true value in helping manage play to improve customer value and revenue.

Bill’s Pace Manager Systems®, and his remarkable successes in speeding up play, improving the golfing experience and increasing profits on more than 100 golf courses in the U.S., Canada, Asia and the United Kingdom have been written about in many golf publications, including Golf Magazine, Golf Digest, The Boardroom, Executive Golfer, Golf Illustrated, Florida Golf News, Golf World, Golf For Women and others.

Bill has spoken widely about improving customer service, revenue and the pace and flow of play on our courses. Bill has made presentations at International Golf Business Conferences in Canada, the National Golf Course Owners Association Conference, and the PGA of America Golf Shows in Las Vegas and Orlando. Bill is widely regarded as “the Guru” of pace of play. He has consulted with and trained the management teams of Bandon Dunes Golf Course, the Courses of Walt Disney World, Pebble Beach Golf Links, Hong Kong Golf Club, Kemper Lakes Golf Course, Cog Hill Country Club, Amelia Island Plantation, Jasper Park Lodge, Harbour Town Golf Links, Doonbeg Golf Club in Ireland and many others.

Bill has consulted with the courses at St Andrews in Scotland, the cradle of golf, and has consulted with the Royal & Ancient Golf Club, assisting them in managing the pace of play for the 2002 British Open and British Amateur Championships. And in February, 2003, Bill and Pace Manager Systems® were the centerpiece of an International Symposium on the Pace of Play hosted in St Andrews by the R & A.

A graduate of Carnegie-Mellon University, Bill was a principal with an international management consulting company before starting his own business. He has taught a post graduate course in productivity at the University of Southern California, holds a Master’s Degree in Administration, and is an experienced teacher, trainer, writer and lecturer.